Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the Internet or email. The goal of viral marketing is to inspire individuals to share a marketing message with friends, family, and other individuals to create exponential growth in the number of its recipients.
Here are some of the key ingredients for viral marketing success:
Case Study 1: SALT X Solutions helped a local restaurant go viral by creating a video that showed the owner making his famous pizza dough. The video was shared over 100,000 times and helped the restaurant generate a 20% increase in sales.
Case Study 2: SALT X Solutions helped a clothing company go viral by creating a social media campaign that used the hashtag #OOTD (Outfit of the Day). The campaign generated over 1 million mentions of the hashtag and helped the company increase its brand awareness by 30%.